FORMA

A website and identity for a Glasgow clothing brand, starting with ready-made pieces for UK customers.

The storefront keeps the clothes in view. Six garments sit on a white page, with small product codes underneath. Category filters and a bag provide the main navigation.

The small serif lettering from the website became the starting point for the logo. The final artwork uses outlined letters with adjusted spacing.

Several rounds focused on the F–O and O–R gaps. The approved mark carries across the website and the exported brand assets.

Visitors can filter the collection, inspect a garment and choose a size before adding it to the bag. They can adjust quantities or remove items.

The bag stays in the current browser tab across page reloads. Product dialogs support keyboard use, and the frontend respects reduced-motion settings.